Marketing Tips For Photographers

Technical knowledge - Check!

Exotic locations - Check!

Glamorous Models- Check!

Decent Clientele - Check!

If you satisfy the above four criteria, you are good to make it big in the photography industry.

Well, not really. What about your Marketing Skills?

One of the main challenges for photographers is how to get clients. Your technical knowledge may be to the T, but what about the business and marketing aspect? Marketing is needed to promote any service. Don't worry! Marketing doesn't have to cost much money if you are willing to put in a little time and effort.

Photography is a profession where you are the sales, the production, the operations, the logistics and the marketing guy. So your business entirely depends upon you. It is upto you to get clients and provide them with new and quality services.

I agree being a photographer you may not have a lot of time after your photo shoots and events, but this is something you absolutely must do. Unless you give time in the present, your future business will not thrive.

Keeping in mind every photographers busy schedule, online marketing is not something that will take you ages to learn and execute. Just a few minutes of chatting with your friends, reading and posting a few articles will give do the work.

Below are a few proven methods of promoting your business and getting clients, without putting a lot of time into it :

1. Say Hello!

Networking is a great way to get your name out in the market. Meeting people, attending exhibitions, functions can lead to partnerships and future business developments Engage in friendly chats with established photographers and make sure you talk about your business plans too. But do not over promote yourself.

2. Online Signatures

Make sure to add a signature with every comment /mail you send. This becomes like a mini campaign for your business.

3. Facebook & other Online Networking

Facebook is probably the easiest way to market your business amongst friends and family. You can create a page with all your photographs. But make sure you do this with the permission of the models in the pictures. Marketing on Facebook is more informal and fun! Online chatting, sharing images, getting comments and likes are all proofs of effective marketing.

Other social networking sites like Twitter, MySpace will do the same. LinkedIn is more serious and professional kind of marketing.

Also participate in various online discussions and forums of your industry. This will help you learn a few things and also help you get your name in the market.

4. Pinterest

Pinterest is for members to share pictures and memories. This can be a great platform for you to connect with clients and potential customers. Uploading pictures (with permission) will increase your marketing reach over the web. Make sure to add details about every picture and complete your profile with your website link, Facebook page and other details where people can contact you.

5. Blogging

Blogging is a great way to communicate with your audience. It is a place where you can educate, learn, converse, share bits about your personal lives and showcase your images and products. Post articles on regular basis to get a good fan following. Link your blog with your Facebook, LinkedIn and other accounts.

6. SEO & Keywording

No don't be put off by the technicality of the word. It is very easy. Search Engine Optimization will help your company to pop when anyone types something related. All you have to do is add keywords for your blogs. For example the keywords for a Photo Retouching Service would be - photo, service, editing, retouching, inexpensive, photoshop, XYZ Company etc. More the keywords more are the chances of people coming across your blog

7. Classifieds and Local Online Listing

There are many companies that allow you to post free ads. You can post offers and discounts to attract customers. Also give your company's URL to online directories. People looking for services will refer to these directories.

8. Recommendations

Make sure you request your clients to recommend you in their circles. Ask them to post their satisfied replies on your website and blogs.

Happy customers attract customers!

11 Tips for School Photographers

 School photography is a growing niche. The western culture has very well started the trend of taking model like photoshoots with all the glitz and glamour.

Photographers have found this niche very rewarding as there are over lakhs of children finishing their schooling every year.

In many cities, large and small franchise studios have a monopoly on the public grade schools and high schools. However, there are many private schools, preschools and daycare centers that are open to the idea of using someone new. It not only is an amazing way to reach many families, but it can be an amazing way to generate a substantial income

Tips for School Portrait Photographers

1.       Be Organized

If you are doing this for the first time, make sure you plan and check everything before you go in action. Use a calendar to design your work schedule. Since you will be interacting with a lot of parents, teachers and students, there are chances of lot of confusions. Be sure to prepare a work flow of which you will intimidate all the parties before you work. You can conduct an informal meeting where you discuss your entire plan and service to avoid any confusion.

2.       Do not OVERBOOK

It may be very tempting to add on more schools to your client list. But this will lead to nothing but trouble. School photography is a time consuming process and you need to give the school 110%.

3.       Pricing

Pricing is a very sensitive topic and you do not want to lose out on business due to lack of communication. Make sure you tell your clients that this is a special project that you are taking and required special investment of your time, money and resources.

4.       Each Child Differently

Make sure to do something creative in the photoshoot of every child that you shoot. This will ensure complete dedication from both the parties. Even parents will not mind shelling out extra to get a one of a kind portrait of their child.

5.       Make a Story

Get them to giggle, dance and move around. Parents will purchase more when you have a sequence of shots that show their children having an awesome time.  It creates higher sales and makes people talk about you! That is the goal: make some money and get your name out there!

6.       Friend, not a Hindrance

Obviously you will be working within the school premises a lot, so make sure to maintain good relations with the staff, parents and children. They are the ones who will provide you with something that you need as well as give you company between shoots.

7.       Be sure to come back next year

There is nothing better than assurance that you will be returning the next year too to have a photo session. You want families to feel a sense of gratitude that you came to their school. You want them to be excited each year that you are coming back. When I say different, think of all the things that the typical school portrait photographer is and do the opposite—use awesome backdrops, take many different shots from different angles, let parents view before they order, and offer a few products that school portrait photographers don’t offer… Keep it simple, yet different!

8.       Manage the Quality

Keep the quality high, but not as high as your other portrait sessions. At the same time, do not do a poor job on the pictures either. You need to understand the essence of the shoot and bring the props accordingly. Instead of taking all your high end props that you use in your studio, take props that are fun, colorful and will allow the child to relate to. Make sure the props are cute and fun and chronicle the child’s age and personality.

9.       Create your Magic

Be true to you! Do not conform to what you think families will want.  Be true to your style as a portrait photographer. If you like deep, rich tones and colors then make sure your school portraiture looks the same. If you like light, bright colors then do that same thing when photographing a school. You do not want a huge disconnect from what you do in a full session and what you do at schools. If people loved what you did at the school enough to call and hire you for a full session, they are going to expect close to the same style.

10.   Retouch your Photos

Make sure to give your photographs to professional retouching agencies. By doing this, you will have time to take more pictures without worrying about retouching them. Also, giving it to experts ensures best quality.

11.   Keep  the Contacts

Since you have worked so hard with them, make sure all your hard work does not go in vain. Add parents to your mailing list and makes sure to include a little thank you note with your contact details in the final pictures. Send them offers from time to time to keep the communication open.