Showing posts with label photographers. Show all posts
Showing posts with label photographers. Show all posts

Thursday, 30 May 2013

Photography As A Career

Clicking pictures may be your hobby. Why not earn some money out of it? What is better than taking up your hobby as your profession?
This lens has all the aspects about photography before you start a career in this adventurous field.

Do you love taking pictures? Are you the one always forcing all the kids to take some funny and whacky pictures? Are you considering earning some money using your creative side but unsure if it’s a good option? Hopefully this article might help you.

There is one Golden Rule highlighting the qualifications for a good photographer: 

Career in Photography = Business Knowledge + Technical Knowledge + Creative Eye

Business knowledge focuses more on the marketing aspect. Just taking pictures will not give you money. You need the knack of selling them, testing your marketing skills.

Technical Knowledge: You must be thorough with the ABCs of the camera and all the other technical jargons.

Creative Eye is important to stand out from the other photographers that are offering similar services.

Creativity is the most basis trait needed in a photographer since it directly affects the image taken.  The other two, are also very important but there are ways of managing without them- though very risky !

A background in computers also helps in gaining the technical expertise. Such skills are required to get just the right look of your pictures as per the client needs. This involves camera and lighting skills, digital imaging skills and knowledge of the technical intricacies of the equipment.

Get Started:
To get started, it's a good idea to get on-the-job training by working with an established photographer. This will help you gain business acumen, client handling skills and a good idea of the problems a photographer faces in the field and learn how to them. Photography workshops are great hands-on experience as well.
Showcasing your work in online albums, communities and forums is another great way to get started. 

Enhance your skills by getting direct feedback and tips from visitors to your album. You can complement this by doing some freelance work. It further builds up confidence to approach other photographers and organizations from where you can get full time work.

Fields in Photography:
There are many fields within photography. Some may be more creatively challenging.

Fashion & Advertising Photography
If glamour attracts you, then this is for you. It involves working with models and is quite a lucrative and creative field. The work could be used for advertising agencies, fashion houses and fashion magazines.

Nature & Wildlife Photography
If you're a nature freak and also have a passion to capture it, then go for it. You can work for travel and geographic magazines, calendars as you travel around capturing waterfalls, landscapes, wildlife and other interesting shades of nature.

Event Photography
Event photographers work for weddings and other events like sports meets, family functions etc. This still has strong demand for film photography, since most clients would like a copy of the negatives.

Still Photography/Product Photography
This involves the capturing of inanimate natural or man-made objects. Portrait photography is one example of this, where you can capture pictures of children, pets etc. You can run your own studio or work for someone. Capturing pictures for cookbooks is another good opportunity.

Travel Photography
If you love adventure and travelling then travel photography could be good option for you. Travel photographers can work for the hospitality industry, travel magazines and websites. It requires being able to capture the right shot at the right moment.

Pay Prospects:
Initially, it's bit hard to make a living in this field but if you're extremely creative and prepared to put in the hard work along with getting equipped with good business skills, it could become a rewarding profession for you.

Starting off as an assistant to a senior photographer, working as a freelancer and then working as a full time professional will eventually give you a good amount of income.

Certain fields like Fashion Photography and Wedding Photography are more lucrative monetary wise.

If you've a passion for photography, there's no reason why you can't make it your profession -- be wise and practical and go for it!

Wednesday, 22 May 2013

Marketing Tips For Photographers


Technical knowledge - Check!

Exotic locations - Check!

Glamorous Models- Check!

Decent Clientele - Check!

If you satisfy the above four criteria, you are good to make it big in the photography industry.
Well, not really. What about your Marketing Skills?

One of the main challenges for photographers is how to get clients. Your technical knowledge may be to the T, but what about the business and marketing aspect? Marketing is needed to promote any service. Don't worry! Marketing doesn't have to cost much money if you are willing to put in a little time and effort.

Photography is a profession where you are the sales, the production, the operations, the logistics and the marketing guy. So your business entirely depends upon you. It is upto you to get clients and provide them with new and quality services.

I agree being a photographer you may not have a lot of time after your photo shoots and events, but this is something you absolutely must do. Unless you give time in the present, your future business will not thrive.

Keeping in mind every photographers busy schedule, online marketing is not something that will take you ages to learn and execute. Just a few minutes of chatting with your friends, reading and posting a few articles will give do the work.

Below are a few proven methods of promoting your business and getting clients, without putting a lot of time into it :

1. Say Hello!
Networking is a great way to get your name out in the market. Meeting people, attending exhibitions, functions can lead to partnerships and future business developments Engage in friendly chats with established photographers and make sure you talk about your business plans too. But do not over promote yourself.

2. Online Signatures
Make sure to add a signature with every comment /mail you send. This becomes like a mini campaign for your business.

3. Facebook & other Online Networking
Facebook is probably the easiest way to market your business amongst friends and family. You can create a page with all your photographs. But make sure you do this with the permission of the models in the pictures. Marketing on Facebook is more informal and fun! Online chatting, sharing images, getting comments and likes are all proofs of effective marketing.

Other social networking sites like Twitter, MySpace will do the same. LinkedIn is more serious and professional kind of marketing.

Also participate in various online discussions and forums of your industry. This will help you learn a few things and also help you get your name in the market.

4. Pinterest
Pinterest is for members to share pictures and memories. This can be a great platform for you to connect with clients and potential customers. Uploading pictures (with permission) will increase your marketing reach over the web. Make sure to add details about every picture and complete your profile with your website link, Facebook page and other details where people can contact you.

5. Blogging
Blogging is a great way to communicate with your audience. It is a place where you can educate, learn, converse, share bits about your personal lives and showcase your images and products. Post articles on regular basis to get a good fan following. Link your blog with your Facebook, LinkedIn and other accounts.

6. SEO & Keywording
No don't be put off by the technicality of the word. It is very easy. Search Engine Optimization will help your company to pop when anyone types something related. All you have to do is add keywords for your blogs. For example the keywords for a Photo Retouching Service would be - photo, service, editing, retouching, inexpensive, photoshop, XYZ Company etc. More the keywords more are the chances of people coming across your blog

7. Classifieds and Local Online Listing
There are many companies that allow you to post free ads. You can post offers and discounts to attract customers. Also give your company's URL to online directories. People looking for services will refer to these directories.

8. Recommendations
Make sure you request your clients to recommend you in their circles. Ask them to post their satisfied replies on your website and blogs.
Happy customers attract customers!