School photography is a growing niche. The western culture
has very well started the trend of taking model like photoshoots with all the
glitz and glamour.
Photographers have found this niche very rewarding as there
are over lakhs of children finishing their schooling every year.
In many cities, large and small franchise studios have a
monopoly on the public grade schools and high schools. However, there are many
private schools, preschools and daycare centers that are open to the idea of
using someone new. It not only is an amazing way to reach many families, but it
can be an amazing way to generate a substantial income
Tips for School
Portrait Photographers
1. Be Organized
If you are doing this for the first time,
make sure you plan and check everything before you go in action. Use a calendar
to design your work schedule. Since you will be interacting with a lot of
parents, teachers and students, there are chances of lot of confusions. Be sure
to prepare a work flow of which you will intimidate all the parties before you
work. You can conduct an informal meeting where you discuss your entire plan
and service to avoid any confusion.
2. Do not OVERBOOK
It may be very tempting to add on more
schools to your client list. But this will lead to nothing but trouble. School
photography is a time consuming process and you need to give the school 110%.
3. Pricing
Pricing is a very sensitive topic and you
do not want to lose out on business due to lack of communication. Make sure you
tell your clients that this is a special project that you are taking and
required special investment of your time, money and resources.
4. Each Child Differently
Make sure to do something creative in the
photoshoot of every child that you shoot. This will ensure complete dedication
from both the parties. Even parents will not mind shelling out extra to get a
one of a kind portrait of their child.
5. Make a Story
Get them to giggle, dance and move around.
Parents will purchase more when you have a sequence of shots that show their
children having an awesome time. It creates
higher sales and makes people talk about you! That is the goal: make some money
and get your name out there!
6. Friend, not a Hindrance
Obviously you will be working within the
school premises a lot, so make sure to maintain good relations with the staff,
parents and children. They are the ones who will provide you with something
that you need as well as give you company between shoots.
7. Be sure to come back next year
There is nothing better than assurance that
you will be returning the next year too to have a photo session. You want
families to feel a sense of gratitude that you came to their school. You want
them to be excited each year that you are coming back. When I say different,
think of all the things that the typical school portrait photographer is and do
the opposite—use awesome backdrops, take many different shots from different
angles, let parents view before they order, and offer a few products that
school portrait photographers don’t offer… Keep it simple, yet different!
8. Manage the Quality
Keep the quality high, but not as high as
your other portrait sessions. At the same time, do not do a poor job on the
pictures either. You need to understand the essence of the shoot and bring the
props accordingly. Instead of taking all your high end props that you use in
your studio, take props that are fun, colorful and will allow the child to
relate to. Make sure the props are cute and fun and chronicle the child’s age
and personality.
9. Create your Magic
Be true to you! Do not conform to what you
think families will want. Be true to
your style as a portrait photographer. If you like deep, rich tones and colors
then make sure your school portraiture looks the same. If you like light,
bright colors then do that same thing when photographing a school. You do not
want a huge disconnect from what you do in a full session and what you do at
schools. If people loved what you did at the school enough to call and hire you
for a full session, they are going to expect close to the same style.
10. Retouch your Photos
Make sure to give your photographs to
professional retouching agencies. By doing this, you will have time to take
more pictures without worrying about retouching them. Also, giving it to
experts ensures best quality.
11. Keep the Contacts
Since you have worked so hard with them,
make sure all your hard work does not go in vain. Add parents to your mailing
list and makes sure to include a little thank you note with your contact
details in the final pictures. Send them offers from time to time to keep the
communication open.
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